digital marketing specialist

Overview

Languages

English

Education

• College/CEGEP
• Communication, general
• Business/corporate communications
• Marketing, other

Experience

2 years to less than 3 years

Hybrid

Work must be completed both in person and remotely.

Work setting

• Video production
• YouTube

Responsibilities

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Conduct comparative research on marketing strategies for industrial and commercial products
• Assist in the preparation of brochures, reports, newsletters and other material
• Gather, research and prepare communications material
• Provide consulting services to government and other organizations
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Copywrite
• Write and edit advertising copy
• Promote conference and meeting services or special events
• Prepare and submit progress and other reports
• Plan and direct advertising and marketing campaigns
• Develop marketing and communication plans
• Develop marketing plans
• Develop and implement marketing strategies
• Design and layout pages
• Create and optimize content for Website using a variety of graphics, database, animation and other software
• Consult with clients to establish the overall look, graphic elements and content of communications materials
• Present and explain proposals to clients

Experience and specialization

Computer and technology knowledge

• LinkedIn
• Website creation and management software
• Search Engine Optimization (SEO)
• Adobe Suite
• Social Media
• Adobe Premiere Pro

Technical or specialized writing

• Script and continuity - film or video

Area of work experience

• Marketing

Area of specialization

• Digital media

Additional information

Personal suitability

• Leadership