marketing manager

Overview

Languages

English

Education

• College/CEGEP

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Fast moving consumer goods (FMCG)
• Private company, corporation or industry

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material

Experience and specialization

Area of specialization

• Business analysis
• Market research
• Brand management

Specialization/experience (business sales and services)

• Negotiation
• Merchandising or window
• Distribution

Additional information

Personal suitability

• Client focus
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Dependability
• Interpersonal awareness
• Reliability
• Accountability