marketing consultant - market research

Overview

Languages

English

Education

• Secondary (high) school graduation certificate

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Consulting firm
• Private company, corporation or industry

Responsibilities

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Supervise professional and support staff and students
• Train staff
• Perform administrative tasks
• Plan development projects
• Recruit and hire staff
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Personal suitability

• Client focus
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence