advertising account executive

Overview

Languages

English

Education

• Bachelor's degree

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Provide advice on procedures and requirements for government approval of development proposals
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Design market research questionnaires
• Develop portfolio of marketing materials
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Write and edit press releases, newsletter and communications materials
• Assess business opportunities and develop strategies

Experience and specialization

Area of specialization

• Communications
• Brand management
• Digital media