marketing specialist

Overview

Languages

English

Education

• Bachelor's degree

Experience

3 years to less than 5 years

On site

Work must be completed at the physical location. There is no option to work remotely.

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The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Work setting

• Business

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Write speeches, presentations and press releases
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Provide consulting services to government and other organizations
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Consult with clients after sale to provide ongoing support

Supervision

• No supervision responsibility

Experience and specialization

Computer and technology knowledge

• MS Outlook
• MS Windows
• Adobe Illustrator
• Adobe Photoshop
• MS Excel
• MS PowerPoint
• MS Word
• Google Drive
• LinkedIn
• WordPress

Area of work experience

• Marketing

Area of specialization

• Project management
• Communications
• Brand management
• Corporate social responsibility
• Digital media
• Strategy

Additional information

Work conditions and physical capabilities

• Tight deadlines
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Organized
• Team player
• Quick learner