marketing coordinator

Overview

Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
• or equivalent experience

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business and/or industry
• Urban area
• Industrial

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise professional and support staff and students
• Supervise staff
• Train staff
• Plan development projects
• Recruit and hire staff
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Ensure appropriate business/commercial licenses are in place
• Supervise office and volunteer staff

Supervision

• 3-4 people

Experience and specialization

Computer and technology knowledge

• Salesforce
• iOS
• MS Office
• MS Outlook
• MS Windows
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Own tools/equipment

• Computer
• Printer
• Internet access
• Cellular phone
• Fax machine

Personal suitability

• Client focus
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence