marketing coordinator

Overview

Languages

English

Education

• College/CEGEP

Experience

3 years to less than 5 years

On the road

Work locations may vary. Frequent or constant travel is required from the employee.

Work setting

• Consulting firm
• Property administration company
• Property development companies
• Finance

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Evaluate communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Respond to enquiries from members of the business community concerning development opportunities
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Develop marketing strategies
• Write and edit press releases, newsletter and communications materials
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Evaluate the marketing strategies used by establishments

Experience and specialization

Area of work experience

• Product development

Area of specialization

• Fundraising
• Project management
• Brand management
• Digital media