brand strategist

Overview

Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years
• or equivalent experience
• Graphic design

Experience

5 years or more

Hybrid

Work must be completed both in person and remotely.

Work setting

• Business

Responsibilities

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Perform administrative tasks
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Write and edit press releases, newsletter and communications materials
• Copywrite

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Outlook
• Adobe Photoshop

Area of specialization

• Interactive/new media
• Project management
• Communications
• Brand management
• Corporate social responsibility

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Group insurance benefits
• Life insurance
• Registered Retirement Savings Plan (RRSP)

Other benefits

• Deferred Profit Sharing Plan (DPSP)
• Learning/training paid by employer
• Other benefits
• Paid time off (volunteering or personal days)
• Travel insurance

Employment groups

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

Support for Indigenous people

• Participates in a government or community program or initiative that supports Indigenous people
• Offers mentorship, coaching and/or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
• Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers

Employment groups - Help

Membership in a group is not a job requirement. All interested applicants are strongly encouraged to apply.

This employer is committed to providing all job applicants with equal employment opportunities, and promoting inclusion. If you self-identify as a member of any employment group, you are encouraged to indicate it in your application.

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